E-commerce stores sit at the top of accessibility claim targets because they sell directly to the public, run on platforms with known issue patterns, and present a clear path for plaintiff firms to demonstrate harm. If your store has unaddressed WCAG 2.1 AA issues, the risk is real.
Risk factors that elevate exposure include themes that were never built with accessibility in mind, third-party apps that inject inaccessible code, product pages with images missing alternative text, checkout flows that break for keyboard users, and pop-ups that trap focus. Each of these is commonly cited in demand letters.
Reducing e-commerce store compliance risk starts with knowing where you stand. A WCAG 2.1 AA audit identifies the specific issues on your store, prioritized by user impact. From there, remediation work addresses the issues that matter most, and ongoing monitoring keeps new issues from accumulating as products, themes, and apps change.