This video covers practical steps organizations are taking to reduce their risk of an ADA website lawsuit, focusing on proactive accessibility measures rather than reactive responses.
The core idea is that risk reduction starts with awareness. Organizations that understand what ADA Title III requires of their websites are better positioned to act before a demand letter arrives. Most claims target common, detectable accessibility issues that could have been addressed beforehand.
Automated scans are a useful first step, but they only flag approximately 25% of accessibility issues. A thorough audit conducted by an accessibility professional identifies the remaining issues that scans miss. Pairing both creates a clearer picture of where a site stands relative to WCAG 2.1 AA conformance.
An accessibility statement published on the website also plays a role. It signals that the organization is aware of its obligations and actively working toward conformance. Ongoing monitoring through recurring scans helps maintain that progress over time.
The video emphasizes that no single action eliminates risk entirely, but a documented, consistent effort toward accessibility significantly lowers exposure.