This video covers what an ADA demand letter for a website looks like, what it typically contains, and what to expect if your organization receives one.
An ADA demand letter is a formal notice sent by a law firm or individual claiming that a website has accessibility issues that violate the Americans with Disabilities Act. These letters are not lawsuits, but they often precede one. The letter usually names specific accessibility issues identified on the website and references WCAG (Web Content Accessibility Guidelines) as the standard the site does not meet.
Most demand letters include a deadline to respond, a request for remediation, and a proposed settlement amount. The tone varies, but the structure is consistent: identify the plaintiff, describe the access issue, cite the ADA, and state what resolution the sender wants. Some letters arrive from serial plaintiffs or firms that send hundreds of similar notices.
Receiving a demand letter does not mean a lawsuit has been filed. It means someone is signaling intent and offering a window to act before litigation begins. Organizations that already have an accessibility program, including audits and ongoing monitoring, are in a stronger position to respond.
Those without any documented effort toward accessibility carry more risk.
The video explains what each section of a typical demand letter means and how organizations can prepare before one arrives.